about us

Guiding B2B Commerce Into the Future

You deserve a partner who tells you what you need to hear, not just what sounds good. We lead with truth, even when it’s uncomfortable.

From platform evaluations to team dynamics, we call things as they are. It builds trust... and drives better decisions.

We’re not here to maintain the status quo. We bring energy, urgency, and accountability to every engagement.

Plans are just the beginning. We stay in the weeds with you until progress is real and momentum is sustainable.

team

Highly experienced leadership to help you reach your goals

CEO

Tim Lavinder

Driven by the customer and innovation and guided by strategy, I believe in building digital experiences that deliver impact.

My focus is helping businesses grow through smart technology that solves problems and strong collaboration."

Why EC Digital?

Built for Distributors.
Backed by Experience.

We understand the complexity of B2B buying... custom pricing, inventory, reps, channels, and approvals. That’s why our approach is grounded in practical AI tools, real-world platform know-how, and strategic alignment.

let's talk